Mark Toyota

As most you may well know, gas isn't getting cheaper which is why we here at Mark Toyota are fielding questions from Plover area drivers about the various hybrid models we have in stock, like the Toyota Prius. It makes sense that some may be hesitant to try a new technology. That is  why we are supplying tips on maximizing the fuel economy so that you can get the most out of the switch to a hybrid vehicle.

The first thing to know about a Toyota hybrid is that they're designed to allow drivers to monitor their energy…

In an effort to promote youth education, increase high school graduation rates throughout the country, and prepare students for the next step in their academic career, Toyota has partnered with the Boys & Girls Clubs of America in a new initiative called "D2D - Diplomas to Degrees." The program provides teens with essential resources that they'll need to excel in the classroom, explore post-graduation options, and foster relationships with mentors.

And what roles does Toyota play in all of this? The Japanese automaker has committed to funding the project with a $1.5 million grant over three years to help provide…

Mark Toyota, located at 1765 Park Avenue Plover, WI 54467, is a proud member of their community, generously giving to charities and donating vehicles for numerous causes. Toyota is also joining a very commendable purpose, 100 Cars For Good - which sees the Japanese auto company giving out 100 vehicles to nonprofit groups.

Those who need the vehicles must join a small content on Facebook, filling out applications and gaining support via the social media platform. Only 5,000 organizations will be able to apply. Finalists must also submit a short video explaining how a vehicle would help their work.

"At…

If there was ever any doubt that Toyota is the king of hybrid cars, let it be laid to rest now. The Japanese automaker's latest addition to the Prius Family of Cars, the 2012 Toyota Prius c has officially launched in the U.S., and it's leaving the green competition in its dust.

Specifically, the Prius c sold 1,201 units in just three days. By comparison, the Volt sold 1,023 vehicles over the last MONTH. The Leaf? It only sold 478 units last month. That means that the all-new subcompact Toyota sold more than either vehicle…

Did you know that most hybrid and electric automobiles use rare earth materials like dysprosium and neodymium? It's true, these materials are used in motor magnets for many popular new models, like the Toyota Prius, as well as other EVs and hybrids from competing automakers and manufacturers.

The problem with these materials? They've been limited by the Chinese government, which supplies 90 percent of rare earth materials to the world. As the supply for them dwindles, the prices soar, which is bad news for the forward-thinking vehicles that already cost a bit more than standard gasoline autos. The…

We all know the Toyota Prius in an incredible, fuel-saving vehicle, but Mark Toyota can't exactly imagine it tearing up the race track. It seems as if Toyota can see the Prius on the racetrack, as they're reportedly preparing to race it in Japan's Super GT Series.

The edge-of-your-seat racing series is imposing some new limits on performance this year, and Toyota sees it as the perfect opportunity to shatter the old…

Toyota realizes there are people around the country in need, and that couldn't be more true at this time of year. Thinking with their hearts, the Japanese automaker recently teamed with two automotive remarketing firms to give a generous sum of money to the 17 Boys & Girls Clubs in cities across the U.S., and Mark Toyota couldn't be more proud of them.

In total, the companies raised approximately $302,620 in contributions…

Toyota is at the forefront of today's marketing trends, and nothing proves it more than the company's new Google+ page. Toyota is actually among the first business to create an official page on the emerging social network, so it only makes sense that user activity is being closely monitored by the engineers and designers at Google.

In fact, the platform only launched in June of this year and up until recently, it has…

In an effort to further the development of in-vehicle interfaces, Toyota and Intel recently signed a memorandum of understanding. This means that they'll partner in the future to create a new infotainment system that offers drivers more of the information they need, while making it easier for them to digest it behind the wheel without having to take their eyes off the road.

While this represents a huge step in the right direction for…

With such a strong workforce, it shouldn't come as any shock that Toyota is now celebrating 15 years of solid production at Toyota Motor Manufacturing, West Virginia, Inc. (TMMWV). The Japanese automaker opened the plant's doors in 1996, and since then they've quadrupled the plant's size, growing its workforce from roughly 250 employees to over 1,000 today.

More impressive, however, than the sheer volume and dedication of the plant's…