1765 Park Avenue
Directions Plover, WI 54467

  • Sales: (855) 564-0235
  • Toyota Service Center: (855) 624-4353
  • Parts Center: 715-254-9666


Toyota Receives the Most IIHS Top Safety Pick+ Awards

In early July, it was revealed that eight Toyota models had been named a Top Safety Pick+ by the Insurance Institute for Highway Safety (IIHS) -- the institute's highest safety award.

The 2017 Toyota models that took home Top Safety Pick+ awards are:

  • Prius Prime
  • Corolla
  • Highlander
  • Toyota RAV4 (with specific headlights)
  • Avalon (built after March 2017 with specific headlights)
  • Prius (built after August 2016)
  • Camry (with available front crash prevention and specific headlights)
  • Prius…
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Electric Toyota Semi-Trailer Trucks Easily Outpace Diesel Trucks

New footage has been released of one of Toyota's "Project Portal" tests of a hydrogen fuel-cell big-rig truck vs. a traditional diesel truck, and it is astounding.

Both trucks have the same gross weight and are otherwise identical, but on launch, the electric-powered truck blows past the diesel. How?

Toyota's prototype generates over 670 horsepower and 1,325 pound-feet of torque, putting it about on par with a diesel truck. 

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Toyota Three-peats as Top Automotive Innovator

For the third year running, Toyota has topped the list of automotive innovation in the United States. According to "Top 300 Organizations Granted U.S. Patents in 2016," a recently-released report from the Intellectual Property Owners Association (IPO), Toyota was awarded 1,540 United States patents in 2016 -- more than any other car manufacturer. Not only that, but Toyota was the only auto maker to earn a place in the top 20 patent awardees -- along with other innovative companies such as IBM, Microsoft, Apple and Google.


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Get a First Look at the 2018 Toyota C-HR

There's a new character in town here in Plover. They're brimming with personality and a go-getter attitude, and you can't help noticing their futuristic style as they pass by in the street. Who is it? We're talking about the 2018 Toyota C-HR!

The Toyota C-HR is nothing like any crossover you've ever seen before. Its name stands for Coupe High-Rider, and indeed, it is designed to look more like a high-lifted off-road sports coupe than a typical CUV. Its rear doors are hidden by a unique placement of the handles, and its curvy, sharp-yet-sensual lines…

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Keeping Tires Properly Inflated Helps You Save at Pump

Many drivers think the best ways to improve a vehicle's fuel economy are engine specific. However, some of the best methods are actually driving actions and other factors on a car. One of the best ways to improve a vehicle's fuel economy is by making sure that your tires are filled to a proper PSI.
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Why Should I Wash My Car More Often?

The reasons to wash your car more often may actually surprise you. At our service center, we know that washing the exterior of the car will not only help retain the resale value, it will help to protect the paint from deteriorating.

The following reasons to wash your car more frequently should be a real eye-opener for you:

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Mother Earth Becomes a Little Greener April 3rd Through May 28, Thanks to Toyota Mirai Eco-Billboard Tech

Toyota's 2017 Mirai hydrogen fuel cell vehicle will be on display on billboards across the Los Angeles and San Francisco area between April 3rd and May 28, but they will be more than just buzz for the zero-emission, water vapor-dispersing dynamo. In partnership with Clear Channel Outdoor Americas, the 37 Toyota Mirai accolades will be built by Toyota to be a kind of catalytic converter. With proper...

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How to Help You Stay Safe While On the Road

Driving a car is a huge responsibility, and an accident can seriously injure you or cause damage to your vehicle. That's why it's important to do everything you can to avoid a collision. Here are some tips to help lower your chances of coming into contact with a collision.

Keep your car maintained. Car maintenance isn't just about preventing a breakdown; it also has a safety component. Making sure your tires get properly inflated and that your headlights, taillights and windshield wipers work can help you stay safer while on the road...

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Buying and Leasing, Advantages to Both Choices

When you are selecting your next new car, you may spend weeks choosing the right make, model, even color, but you might not give much thought to one of the most important decisions that you will need to make in the process, whether to lease or buy. While buying does have its advantages, some shoppers these days find that they are better served by leasing. Leasing offers you the opportunity to possibly have a lower monthly payment, included service plan, a term of ownership that is the same as the vehicle's warranty, and the ability to trade up to…

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Regular Tire Service for Your Vehicle Will Help with Efficiency

As a vehicle owner, one of the things you will need to do is maintain and replace the tires. Since the tires are always making contact with various surfaces on the road, they are very prone to getting worn out. Since having firm tires is essential to driving the car safely, you will want to make sure they are always in the best working condition. One of the things you will need to do when maintaining your tires is to get them rotated on a regular basis. Whenever you get the oil changed, you will want to have your tires…

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