The "Game of Life" is a classic board game that brings back memories of great family gatherings, or arguments. But as "The Game of Life with Prius c" portrays, there's much to be learned when car shopping, especially when it's for a hybrid car.
Prius c, which stands for "city," is one of four fuel efficient Prius models - including Toyota Prius, Prius Plug-in, and Prius v.
Prius c will be billed as the ultimate urban vehicle, thanks to an estimated 53 mpg city according to Toyota and The EPA.
Available at Mark Toyota located at 1765 Park Avenue Plover, WI 54467, Prius models are hot and ready to go! Customers are loving the nostalgic 'Game of Life' based commercial from Toyota, and don't be surprised if the Japanese auto maker promotes an online playable version, complete with Prius c game piece.
"The Prius c campaign acknowledges the fact that buying a car is a big decision, as well as a new experience for many in this demographic," said Bill Fay, Toyota Marketing VP. "We wanted to give our customers something entertaining and engaging, yet familiar, they could identify with while introducing a vehicle to help them navigate this exciting new chapter in their lives."1
Source: 1http://www.bradenton.com/2012/03/12/3934097/toyota-debuts-integrated-marketing.html