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For the third year running, Toyota has topped the list of automotive innovation in the United States. According to "Top 300 Organizations Granted U.S. Patents in 2016," a recently-released report from the Intellectual Property Owners Association (IPO), Toyota was awarded 1,540 United States patents in 2016 -- more than any other car manufacturer. Not only that, but Toyota was the only auto maker to earn a place in the top 20 patent awardees -- along with other innovative companies such as IBM, Microsoft, Apple and Google.

 

A post shared by toyotausa (@toyotausa) on Apr 13, 2017 at 8:25am PDT…

There's a new character in town here in Plover. They're brimming with personality and a go-getter attitude, and you can't help noticing their futuristic style as they pass by in the street. Who is it? We're talking about the 2018 Toyota C-HR!

The Toyota C-HR is nothing like any crossover you've ever seen before. Its name stands for Coupe High-Rider, and indeed, it is designed to look more like a high-lifted off-road sports coupe than a typical CUV. Its rear doors are hidden by a unique placement of the handles, and its curvy, sharp-yet-sensual lines…

The reasons to wash your car more often may actually surprise you. At our service center, we know that washing the exterior of the car will not only help retain the resale value, it will help to protect the paint from deteriorating.

The following reasons to wash your car more frequently should be a real eye-opener for you:

Excited to announce our new eco-billboard @CCOutdoor campaign w/a wrapped #Mirai @green4ema #Impact17 Summit @CNET https://t.co/PX6sWU9FME

— Toyota USA (@Toyota) March 24, 2017

Toyota's 2017 Mirai hydrogen fuel cell vehicle will be on display on billboards across the Los Angeles and San Francisco area between April 3rd and May 28, but they will be more than just buzz for the zero-emission, water vapor-dispersing dynamo. In partnership with Clear Channel Outdoor Americas, the 37 Toyota Mirai accolades will be built by Toyota to be a kind of catalytic converter. With proper...

Driving a car is a huge responsibility, and an accident can seriously injure you or cause damage to your vehicle. That's why it's important to do everything you can to avoid a collision. Here are some tips to help lower your chances of coming into contact with a collision.

Keep your car maintained. Car maintenance isn't just about preventing a breakdown; it also has a safety component. Making sure your tires get properly inflated and that your headlights, taillights and windshield wipers work can help you stay safer while on the road...

When you are selecting your next new car, you may spend weeks choosing the right make, model, even color, but you might not give much thought to one of the most important decisions that you will need to make in the process, whether to lease or buy. While buying does have its advantages, some shoppers these days find that they are better served by leasing. Leasing offers you the opportunity to possibly have a lower monthly payment, included service plan, a term of ownership that is the same as the vehicle's warranty, and the ability to trade up to…

As a vehicle owner, one of the things you will need to do is maintain and replace the tires. Since the tires are always making contact with various surfaces on the road, they are very prone to getting worn out. Since having firm tires is essential to driving the car safely, you will want to make sure they are always in the best working condition. One of the things you will need to do when maintaining your tires is to get them rotated on a regular basis. Whenever you get the oil changed, you will want to have your tires…

This month brings exciting news, and not just for Plover Toyota enthusiasts! Toyota North America recently announced that more than 10 million hybrid vehicles have been sold to date, including the brand’s plug-in hybrid models! The durable automotive brand reached this latest milestone on January 31, 2017.

Explore the Plover, Wisconsin region with a renewed sense of confidence in the bold 2017 Toyota Highlander! The exceptional Highlander offers capability, style, and performance. Recently, the new Toyota Highlander earned the TOP SAFETY PICK+ title from the Insurance Institute for Highway Safety, giving Wisconsin drivers a safe, reliable, and stylish option this winter.