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Eco-friendly is the first thing that comes to mind when talking about the Prius. Toyota wants to make sure consumers are fully aware of its pinnacle hybrid's capabilities. They are also involving local charity organizations in there new Prius Plug-in Challenge.

Taking place in New York, New Jersey and Connecticut, Toyota is loaning local charitable organizations a new Toyota Prius Plug-in. The rules of the event aren't too difficult. You must drive a minimum of 500 miles, which equates to 75 miles a week, and obtain the best overall fuel rating. Knowing how much time and effort goes…

Just kidding. We know now that this was a joke, the press release making its appearance on the notoriously prankified April 1st, but the automaker had us all going for a while! Toyota vehicles make quite a ruckus whether they're in car or truck racing, such as NASCAR, but professional van racing? It's such a crazy idea, maybe we should have picked up on the joke sooner.

The press release went so far…

Keeping your eyes on the road can be a constant struggle with younger, inexperienced drivers because of the distractions of modern technology; Bluetooth integration and other features offered in all of our new Toyota models help to stem the problems but accidents still happen. This is why the Japanese automaker has partnered up with Teen Vogue to raise awareness about the dangers of distracted driving.

The campaign is called "Arrive in Style" and will offer…

We here at Mark Toyota and Prius might be a bit biased, but we know drivers in the greater Plover area are some of the most environmentally conscious around. However, everyone could take a few notes from California. With the Toyota Prius topping the list as most popular hybrid, the Golden State is certainly boasting an earth-conscious heart of gold.

For the second year in a row, J.D. Power and Associates has recognized the Scion tC for its youthful appeal and we here at Mark Toyota Scion have to agree.  We know younger drivers in the greater Mosinee area and beyond want something that does more than get them from point A to point B, and we think the tC is a great point to start on.

According to the data research firm, over…

We don't know what tell you, folks, but things are just turning up Toyota these days. First it was the record sales numbers from 2012, then it was the news of our satisfied customers in Consumer Reports' 2013 Car Brand Perception Survey. We were almost tempted to start writing about our new and used cars again, but thanks to U.S. News, the awards just keep on coming.

Folks, it seems like just yesterday when we here at Mark Toyota told you about how well our favorite automaker fared in the Consumer Reports 2013 Car Brand Perception Survey. If it wouldn't have garnered sideways glances, we were so proud we could have just hugged our new and used cars. Well now that we've gotten word on how our cars sold in January, we better get to hugging before they're gone.

Before there was Yelp, before there was Angie's List, and before there was Rotten Tomatoes, if anyone ever needed a second option on a future purchase, there was the almighty Consumer Reports to guide us. And even with the advent of the internet, we here at Mark Toyota still swear by them. Be it televisions, lawnmowers, or new and used cars, reputation goes a long way with these kinds of things, and we don't trust the opinion of just anyone when money's on the line.

Be it high speed internet or video games controllers, we at Mark Toyota believe wires are for the birds. Mark our words, because before you know it, we will be living in a world where no one will ever again have to live in fear of tripping over stray cables or an extension cord being too short. It is a world that can't get here fast enough, and since the last thing any of us want to do when driving a new or used car is to be fiddling with our god-forsaken phone chargers, Toyota has arrived to make…