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2017 Toyota Tacoma TRD Pro Wins Prestigious Truck Award, Again

When the Texas Auto Writers Association (TAWA) -- one of the country's most influential associations of automotive journalists -- hands an award to a truck in back-to-back years, it's a pretty good sign that the truck is something special. Toyota is proud to announce that the Tacoma TRD Pro pickup truck is exactly that, having been named the "Mid-size Pickup Truck of Texas" in consecutive years.

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Help Everyone be Safe this Halloween

You are excited to get dressed up in a costume and head out to look for treats with your children, and you know that it is important for all of you to follow simple rules to be safe. Mark Toyota suggests that you do the following:

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Toyota is planning for a car that knows you as well as you know it

Car owners know our cars. We know when something is off or when something just does not feel right. We know when it needs an oil change or new tires. With Toyota’s new Concept-I vehicle, there might just be a car that knows you as well as you know it.

The Concept-I uses artificial intelligence with “emotion mapping” that accumulates data about your driving habits. It catalogues information about the driver and then uses that information to suggest routes or even to suggest topics of conversation. It’s a vehicle that can truly be called a partner.

 

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Toyota Receives the Most IIHS Top Safety Pick+ Awards

In early July, it was revealed that eight Toyota models had been named a Top Safety Pick+ by the Insurance Institute for Highway Safety (IIHS) -- the institute's highest safety award.


The 2017 Toyota models that took home Top Safety Pick+ awards are:

  • Prius Prime
  • Corolla
  • Highlander
  • Toyota RAV4 (with specific headlights)
  • Avalon (built after March 2017 with specific headlights)
  • Prius (built after August 2016)
  • Camry (with available front crash prevention and specific headlights)
  • Prius…
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Electric Toyota Semi-Trailer Trucks Easily Outpace Diesel Trucks

New footage has been released of one of Toyota's "Project Portal" tests of a hydrogen fuel-cell big-rig truck vs. a traditional diesel truck, and it is astounding.

Both trucks have the same gross weight and are otherwise identical, but on launch, the electric-powered truck blows past the diesel. How?

Toyota's prototype generates over 670 horsepower and 1,325 pound-feet of torque, putting it about on par with a diesel truck. 

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Toyota Three-peats as Top Automotive Innovator

For the third year running, Toyota has topped the list of automotive innovation in the United States. According to "Top 300 Organizations Granted U.S. Patents in 2016," a recently-released report from the Intellectual Property Owners Association (IPO), Toyota was awarded 1,540 United States patents in 2016 -- more than any other car manufacturer. Not only that, but Toyota was the only auto maker to earn a place in the top 20 patent awardees -- along with other innovative companies such as IBM, Microsoft, Apple and Google.

 

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