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If you're in search of a car with lasting style and performance, the 2016 Scion iM is where it's at. We at Mark Toyota know that, although fashion fades, style is eternal. Yves Saint Laurent said that. Or maybe it was Coco Chanel. No matter. The point is, we know our drivers are looking to make a visual statement -- but they're also looking for a dependable ride. Check out why Scion provides the best of both worlds in the video below, which also features Chris Stamp's latest line of SoCal-inspired menswear.

Want a car that proactively looks for and avoids accidents? How about one that drives you to work? Or specialized technology to make driving with a disability easier?

To keep on the cutting edge of new technologies in safety, accessibility, and efficiency, Toyota announced this month the establishment of a new company: Toyota Research Institute Inc. (TRI).

A.I. and robotics? Yes, we’re going there in a big way with a $1 billion R&D investment... https://t.co/60J7oOTBzk pic.twitter.com/mWnoQpmhL1

— Toyota USA (@Toyota) November 6, 2015

In a press release last week, Scion revealed new details about the upcoming upgrade of the FR-S. The exterior will retain its aggressive yet sleek aesthetic, this time accented with front and rear spoilers, HID headlights, 17-inch alloy wheels, and painted in beautiful "Lunar Storm."

The true beauty, however, lies with the black and camel-accented interior. The seats are leather and Alacantara...

Get your first look at the FR-S Release Series 2.0. Visit https://t.co/i6YAej9P4L or learn more by clicking the … pic.twitter.com/2q0OyZ5hSp

— SCION (@scion) October 30, 2015

The formula DRIFT season finale known as Final Fight is set to be held this weekend on October 9 - 10 at Irwindale Speedway in Irwindale, California. Drifting is a high-skill motorsport with an emphasis on car control. Drivers operate high-powered vehicles, sliding sideways along a closed course. They compete in knockout heats, and are judged on speed and style.

Heading into the finale, Scion Racing boasts two drivers in the top two spots. tC driver Fredric Aasbo leads the field in first place, with FR-S driver Ken Gushi following right behind in second...

At Toyota, we're detail-oriented. We explore our technology options thoroughly, all the way down to each microscopic component, allowing you to experience the most advanced available automotive equipment. When it comes to the Toyota Mirai, you'll be able to enter the driver's seat confident that you -- and your passengers -- are embarking on your journey safely and efficiently.

Check out the video below to learn more!

And no--surprisingly--it's not another Prius model!

At the New York Auto Show early this month, the Toyota brand revealed a big surprise with an unexpected new green option. While their hybrid options haven't been hurting for quantity (drivers in Plover, WI can currently choose from the hybrid Prius collection, Corolla, Camry, and Highlander models), the actual variety was a bit limited. Sedan, hatchback, or large SUV.

What about the midsizers? The adventurous few…

Our automaker didn't necessarily have to makeover the Toyota RAV4 for 2015, as it is always one of the most popular models on our lots. But, that is exactly what they went ahead and did anyway; and the results, are seriously amazing.

Beautiful, isn't it? And it's not only the exterior that's all new, as the interior and powertrain have been thoroughly updated as well. The interior is incredibly spacious, and…

Toyota announced last year plans for the innovative fuel cell vehicle which would be arriving sometime in the next year and would require no gasoline to run. Now the future has arrived. At the Consumer Electronics Show, the Mirai was put on display and event goers were able to see the science behind the amazing new vehicle.

Much in the same way the Toyota Prius changed the way we looked at hybrid technology, the Mirai…

Like a lot of native-Wisconsinites, the crew here at Mark Toyota spent a great deal of our youth driving around enjoying classic rock on the radio. KISS, Van Halen, U2 - you name the FM rock legend, and there's probably someone here who's an expert. That's why we got a kick out of a recently released video which features a very dedicated Toyota pickup owner deck out his truck in homage to guitar…

Here at Mark Toyota we are shifting our gaze today to beautiful Las Vegas where the 2014 SEMA Show has just gotten underway. Since this event is so important to the auto industry, they didn't waste any time revealing their latest and greatest creations. For Toyota, this meant showcasing the wide range of new Toyota parts and accessories by outfitting some very specialized vehicles.

With us being right in the middle of Football season…