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Toyota has always been a pioneer in the realm of super fuel-efficient models. The proof: a current portfolio of six hybrid models, including the 2012 Toyota 3rd Gen Prius, 2012 Toyota Prius c, 2012 Toyota Prius Plug-In Hybrid, 2012 Toyota Prius v, 2012 Toyota Prius v, 2012 Toyota Camry Hybrid and 2012 Toyota Highlander Hybrid.

Satisfied with their success in the hybrid sector, Toyota is now turning their attention toward another eco-friendly alternative to petrol…

The next-gen 2013 Toyota Avalon is truly something that you need to see to believe. Toyota recently shocked the world after unveiling the latest rendition of its full-size premium sedan at the New York International Auto Show. Doing so, in fact, even sparked debate amongst Plover area drivers as to when we'd see other new Toyota models receive similar updates.

Since everyone at Mark Toyota is committed to keeping you informed, we've been…

When we here at Mark Toyota, serving the greater Plover area, say that the new Toyota lineup is filled with models that are durable, dependable, and long lasting, we mean it. And as proof of this concept, we present you with a story of a young couple from Washington State's Toyota 4Runner.

While camping, a 100-foot-tall hickory tree fell onto the Toyota mid-size SUV during a storm with enough force to crush the roof…

You might wonder what else your EV or hybrid vehicle can be used for.  Well, Toyota had similar thoughts and came up with a new concept: the V2H Power Sharing System.  This vehicle-to-home system could be used as a power source for your home when there is no electricity.

This new system will make energy transferal possible, not only from hybrids and EVs to homes, but also amongst vehicles.  While more in-depth testing is expected…

Toyota holds not only a very difficult-to-obtain position in the automotive industry, but also one of the most wanted. That is a place the top - a global sales leader.

Of course, it goes without saying, Toyota competitors are doing everything within their power to dethrone them. The thing about sales, however, is that they're a direct reflection of consumer favor. And that is something you can't just pull out of thin air.

Toyota…

The 2012 Toyota Yaris , fresh off a new redesign, is impressing drivers from the greater Plover area and beyond. It is impressing drivers so much that sales of the vehicle are up 140 percent for the month of April when compared to the same time last year. What about the entire year you ask? Sale are up 70 percent.

While there are a number of factors that we here at Mark Toyota could point to in order to explain why sales of the Yaris are so strong this year, we know the one that trumps them all if fuel economy…

As most you may well know, gas isn't getting cheaper which is why we here at Mark Toyota are fielding questions from Plover area drivers about the various hybrid models we have in stock, like the Toyota Prius. It makes sense that some may be hesitant to try a new technology. That is  why we are supplying tips on maximizing the fuel economy so that you can get the most out of the switch to a hybrid vehicle.

The first thing to know about a Toyota hybrid is that they're designed to allow drivers to monitor their energy…

In an effort to promote youth education, increase high school graduation rates throughout the country, and prepare students for the next step in their academic career, Toyota has partnered with the Boys & Girls Clubs of America in a new initiative called "D2D - Diplomas to Degrees." The program provides teens with essential resources that they'll need to excel in the classroom, explore post-graduation options, and foster relationships with mentors.

And what roles does Toyota play in all of this? The Japanese automaker has committed to funding the project with a $1.5 million grant over three years to help provide…

Mark Toyota, located at 1765 Park Avenue Plover, WI 54467, is a proud member of their community, generously giving to charities and donating vehicles for numerous causes. Toyota is also joining a very commendable purpose, 100 Cars For Good - which sees the Japanese auto company giving out 100 vehicles to nonprofit groups.

Those who need the vehicles must join a small content on Facebook, filling out applications and gaining support via the social media platform. Only 5,000 organizations will be able to apply. Finalists must also submit a short video explaining how a vehicle would help their work.

"At…

If there was ever any doubt that Toyota is the king of hybrid cars, let it be laid to rest now. The Japanese automaker's latest addition to the Prius Family of Cars, the 2012 Toyota Prius c has officially launched in the U.S., and it's leaving the green competition in its dust.

Specifically, the Prius c sold 1,201 units in just three days. By comparison, the Volt sold 1,023 vehicles over the last MONTH. The Leaf? It only sold 478 units last month. That means that the all-new subcompact Toyota sold more than either vehicle…