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Like a lot of native-Wisconsinites, the crew here at Mark Toyota spent a great deal of our youth driving around enjoying classic rock on the radio. KISS, Van Halen, U2 - you name the FM rock legend, and there's probably someone here who's an expert. That's why we got a kick out of a recently released video which features a very dedicated Toyota pickup owner deck out his truck in homage to guitar…

Black and white is boring and gray is simply drab. If you really want to live a little when you're at the wheel in Plover, WI then shake things up with the 2015 Toyota Corolla. This ride has all kinds of color in store for you.

It's been the best-selling nameplate worldwide for years now. And only a reliable, comfortable, and accommodating ride could accomplish such a serious feat. That being said, there…

Here at Mark Toyota we are shifting our gaze today to beautiful Las Vegas where the 2014 SEMA Show has just gotten underway. Since this event is so important to the auto industry, they didn't waste any time revealing their latest and greatest creations. For Toyota, this meant showcasing the wide range of new Toyota parts and accessories by outfitting some very specialized vehicles.

With us being right in the middle of Football season…

Hockey season is starting and while we may be a long ways away from the playoffs, it's all about longevity in the NHL. You've got to have a team filled with solid players in order to make it all the way to the cup.

Following that same line of logic, you've got to have a vehicle that's built to last in order to keep going mile after mile. And that's…

The cornerstone of the concept car is thinking ahead. Whether that's towards a production model coming down the pike, a next-generation powertrain, or even a hint at a brand's new design language, the idea is to give a glimpse of the future. And that's just what Toyota has done with the C-HR Concept they unveiled at the Paris Motor Show today.

The C-HR embodies all of those forward thinking philosophies. Combining inspiration…

Trying new things can be scary sometimes, but it usually leads to something awesome, like the Toyota Prius. When the man in the video below finally tried driving a Prius, he had a great time. And that lead him to be more adventurous in other aspects of his life, too. Take a look.

Here at Mark Toyota we think it's great that this woman convinced her husband to try the Prius, because now they…

At Mark Toyota we care about community involvement, and we've partnered with such organizations like the American Heart Association, Boys & Girls Club, the Take A Step 5K Run/Walk, The Family Center, and Big Brothers Big Sisters of Central Wisconsin.

Giving back is important to us, and it's important for Toyota, as they also have many causes they lend help and money too. So, it's no surprise that getting chilly for the #ALSicebucketchallenge was a no brainer for our favorite brand.

If buying from a company that gives back is important to you then you'll be…

The Scion brand is moving and shaking this model year in hopes of making the brand a household name. While the rear-wheel-drive FR-S coupe is getting most of the media attention lately, the redesigned Scion tC is more than worthy of some time in the limelight.

Standard doesn't have to mean manual-adjustment seats and a cassette player. The base tC offers a truly remarkable spread of high-end features like a gorgeous panoramic moon roof…

Stop feeling like you have to choose between driving a luxury vehicle and all the off-road, muddy adventures you dream about for your weekends. It's 2014, people, and this is Toyota were talking about. Problem solved. Sounds like you need to indulge in the 2014 Land Cruiser SUV.

"Handsome on the outside, beautiful on the inside," the Toyota Land Cruiser is pure elegance. Ventilated and heated seats are trimmed in leather, so all eight…

Since the very beginning, the Toyota Sienna has been all about families; and that's not changing any time soon. In fact, when unveiling the forthcoming 2015 iteration just last week, the Japanese automaker did so through three funny and social-media savvy families.