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The incredible Toyota Yaris is a vehicle that tends to "Break the Mold. Not the Bank."¹ It is, after all, the tagline for the tagline for the vehicle the minimalist vehicle that sacrifices nothing in the way of safety. The Yaris' unique, peppy look has attracted a base of buyers that is as loyal as could be asked for.

And, now in the 2012 model-year, Toyota is planning to reward those loyal Prius drivers…

August 29^th is quite an important date for Toyota Motorsport GmbH. Care to venture a guess as to why? We here at Mark Toyota will simply tell you, rather than making you guess all day. The Japanese automaker's European based racing team will be putting their new EV racecar to the ultimate test at the legendary Nüreburgring Nordschleife.

What makes this so special? Toyota is claiming that their new EV racer is…

Keeping teen drivers safe behind the wheel is no easy task, but it is one that Toyota has decided to take an attempt at tackling. After all, it seems as though nothing is too big for the Japanese automaker to handle these days. That is why they created the Toyota Teen Driver program, which is dedicated to educating teen drivers by providing them, as well as schools, educators, and parents, with valuable resources.

At Mark…

While the Toyota Prius has performed well in terms of sales, we can admit that it doesn't exactly scream performance in a literal sense. But, the good people at our favorite Japanese automaker are looking to change that with the introduction of the first ever Toyota Prius PLUS Performance accessory package. That's right, soon the Prius will able to rock components from Toyota Racing Developent's new PLUS hybrid performance line.

We here…

Facebook be warned, Toyota is creating a new social networking site, and it is catering to more than just humans. That's right, the new "Toyota Friend" system is a social network where humans and cars can interact on a daily basis, and it looks like it has quite a bit to offer users. To create this new, unique social networking experience, Toyota has teamed with Microsoft and the San Francisco based Salesforce.com.

Recently…

It is no secret that Toyota is planning on turning their popular Prius into a lineup of Prius models in order to appeal to a wider range of car-buyers. While we knew that models like the upcoming Prius v were on the way, we were in the dark when it came to details. But, now we have been graced with a multitude of information concerning the highly anticipated Prius v, and we are excited to…

Toyota is staying as innovative as ever with their 'Ideas for Good' campaign. Recently, Toyota asked consumers how they would use any one of five Toyota technologies to create a new innovation outside of the auto industry. The choices for a platform to base the new idea on were the Total Human Model for Safety (T.H.U.M.B.S.), the Hybrid Synergy Drive (HSD), the Advanced Parking Assist, the Touch Tracer Display, and…

Once a rumor gets going, no matter what the source, it is near impossible to stop. Even a company as large as Toyota can fall prey to the rumor mill as it turns out. Apparently, someone out there knows the release date of the highly anticipated Toyota Prius v better than Toyota does.

This has to have been some imaginative spin to the official announcement that the Toyota Alpha hybrid minivan had been slightly delayed…

Electric vehicles (EVs) have a lot of appeal and are becoming more popular. They're clean, they require zero petrol and as automaker's work to prove they're cool, they offer a fresh, futuristic look. That said, there is something about EVs, which many drivers find unattractive. That is the ever-present inconvenience of charging their power cells.

Happily, given a recent partnership between Toyota and WiTricity, future EV owners might never have to deal…

Consumer Reports magazine recently awarded three Toyota models with three different awards. The RAV4 earned the title of "Best Value Small SUV". The ever-popular Prius hybrid was named "Top Green Car", for the eighth consecutive year. And, the Sienna minivan received the distinction of "Best Family Hauler". Bolstering their prestige even further, Toyota leads all automakers with 20 recommended models out of 26 tested.

"These latest accolades join the impressive list of awards and recognitions…