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Eco-friendly is the first thing that comes to mind when talking about the Prius. Toyota wants to make sure consumers are fully aware of its pinnacle hybrid's capabilities. They are also involving local charity organizations in there new Prius Plug-in Challenge.

Taking place in New York, New Jersey and Connecticut, Toyota is loaning local charitable organizations a new Toyota Prius Plug-in. The rules of the event aren't too difficult. You must drive a minimum of 500 miles, which equates to 75 miles a week, and obtain the best overall fuel rating. Knowing how much time and effort goes…

Toyota Prius drivers  probably purchased their Hybrid for many different reasons, but one common reason is the gas mileage rated at fifty-one miles per gallon in the city and 48-mpg for highway. One bit of information owners of the gas-electric Prius may not have known when selecting this model is that the car is also resistant to auto theft.

Interested in finding out why? Let Mark Toyota explain.  Recently, the National Insurance Crime Bureau (NICB…

If you want to go green, there's no better option right now than the Toyota Prius or one of its sibling models (Prius v, Prius c, etc.).  But what if you're a speed demon who wants to go green? Toyota may soon have a green solution for you too.

To be more precise, the renowned Japanese automaker is considering bringing back its Supra sports car with an all-electric platform. Produced from 1978 through…

You might wonder what else your EV or hybrid vehicle can be used for.  Well, Toyota had similar thoughts and came up with a new concept: the V2H Power Sharing System.  This vehicle-to-home system could be used as a power source for your home when there is no electricity.

This new system will make energy transferal possible, not only from hybrids and EVs to homes, but also amongst vehicles.  While more in-depth testing is expected…

We all know the Toyota Prius in an incredible, fuel-saving vehicle, but Mark Toyota can't exactly imagine it tearing up the race track. It seems as if Toyota can see the Prius on the racetrack, as they're reportedly preparing to race it in Japan's Super GT Series.

The edge-of-your-seat racing series is imposing some new limits on performance this year, and Toyota sees it as the perfect opportunity to shatter the old…

August 29^th is quite an important date for Toyota Motorsport GmbH. Care to venture a guess as to why? We here at Mark Toyota will simply tell you, rather than making you guess all day. The Japanese automaker's European based racing team will be putting their new EV racecar to the ultimate test at the legendary Nüreburgring Nordschleife.

What makes this so special? Toyota is claiming that their new EV racer is…

While the Toyota Prius has performed well in terms of sales, we can admit that it doesn't exactly scream performance in a literal sense. But, the good people at our favorite Japanese automaker are looking to change that with the introduction of the first ever Toyota Prius PLUS Performance accessory package. That's right, soon the Prius will able to rock components from Toyota Racing Developent's new PLUS hybrid performance line.

We here…

Electric vehicles (EVs) have a lot of appeal and are becoming more popular. They're clean, they require zero petrol and as automaker's work to prove they're cool, they offer a fresh, futuristic look. That said, there is something about EVs, which many drivers find unattractive. That is the ever-present inconvenience of charging their power cells.

Happily, given a recent partnership between Toyota and WiTricity, future EV owners might never have to deal…

To date, worldwide sales for the Toyota Prius are around two million and demand is still surging. The Prius is the most popular hybrid car on the market today and you can test drive one at Mark Toyota in Plover.

"Consideration of the 50-mpg Toyota Prius among its online shoppers is up more than 30% since the beginning of the year, rising almost in parallel with gasoline," Edmunds.com said recently, in a prepared statement…